Sino Jet 10th Anniversary and New Ambassador Mascots
2021 marks the tenth anniversary of Sino Jet. From a small start-up in the business aviation industry to becoming the renowned industry benchmark, Sino Jet’s legendary transformation will unquestionably go down in the history of business aviation in China. During recent anniversary celebrations in Beijing and Hong Kong, Sino Jet revisits its journey in the past ten years and poises for an even brighter future.
Sino Jet went through three significant stages in its ten-year journey to become a leading management company in China’s business aviation industry. From the first stage of initial establishment, merger and acquisition, and integration, followed by the second stage of rapid growth and development, and finally becoming an international business jet operator; every stage Sino Jet colours an important chapter in its legendary story in the Chinese business aviation world.
Sino Jet was found in 2011, dual headquartered in Beijing and Hong Kong, successively obtained operation and maintenance engineering qualifications issued by several civil aviation authorities around the globe, laying a solid foundation for safety and compliance in operations. In 2013, Sino Jet received a capital injection from the TsingHua Holdings Capital, followed by restructuring of the Beijing and the Hong Kong operations, innovatively began its dual-base operation and launched its wholly owned subsidiary, a private travel agency, GEOSTAR.
In 2015, Sino Jet rebranded with a new logo and market strategy. Since then, its fleet has been growing every year, and Sino Jet has successively established operating bases in Shanghai, Guangzhou, Chengdu, Shenzhen and other major cities. At the same time, Sino Jet has also further integrated more areas of its two major bases in Beijing and Hong Kong, which deeply enhances Sino Jet’s operational merits. Sino Jet then grew to be one of the top business jet management companies in Mainland China with plentiful industry recognitions. In 2019, Sino Jet’s fleet size has grown to over 40, ranked the top of the business jet market in the Asia-Pacific region.
In 2019, Sino Jet opened a new office in Singapore, expanding its international footprints. Bearing its beliefs in safe operation and service excellence, Sino Jet has furthered its business goal as the one-stop service solution provider to unchartered businesses in aviation support services, such as FBO, MRO and others. Sino Jet’s market position is growing even stronger.
To date, Sino Jet is now a strong business aviation solution provider, its presence is spread across the world in 20 cities, business ranges from aircraft management, charter, luxury travel services, ground services and ground handling operations. Additionally, Sino Jet is ranked first in China as a business jet management company with the most comprehensive operation and maintenance qualifications and a fleet with the widest range of aircraft registrations. Coupled with aircraft management and maintenance engineering licenses issued by China, the United States, Europe, Aruba, the Cayman Islands, Bermuda, Isle of Man, Guernsey, San Marino, etc., these extraordinary capabilities make Sino Jet the expert in managing the full life-cycle of business aircraft as financial assets.
In terms of safety, Sino Jet was the first in Mainland China to be awarded with the highest safety certification in business aviation, IS-BAO Stage 3. This recognition puts Sino Jet among other international world-class top safety professional elites; In terms of service, Sino Jet has an abiding trust and approval from the industry, evidenced by Sino Jet’s fleet size being ranked first consecutively in the Asia-Pacific region, and Sino Jet being named the world's leading business jet company in the World Travel Awards.
In its ten-year journey, Sino Jet has made numerous remarkable achievements and contributes to the globalisation of business aviation in China. Stepping in another decade to reach for new heights, Sino Jet introduces its new brand ambassadors, two mascots called Mr. Sino and Ms. Promise. The mascots were designed and modeled after traditional Chinese dragons and named after the combination of "Dragon" and "Sino", two key words found in the Sino Jet brand name in Chinese and English. The two mascots are good luck charms to symbolize that Sino Jet will continue to surpass its standards, strive for breakthroughs in safety and operations; and always hold its promises in its service excellence. In Chinese ancient legends, a Chinese dragon soars from the east and brings successes and good fortune to the world. This legend aligns perfectly with Sino Jet’s brand proposition, and hence the mascots are the ideal representation of the Sino Jet brand.
The new ambassador mascots stand for Sino Jet’s persistent pursuit of the highest level of safety operating standards and service excellence. They also stand for Sino Jet’s potential in exemplifying its business advantages to capture new development opportunities. In the next ten years, Sino Jet will continue to grow to strengthen its unique one stop solution provider market position, aim to soar to the bigger sky, to establish a world-class leading international brand from Chin
